RECLAIMED (AND REPURPOSED) (UN)COMMON GOODS

JEANS, FROM THE STREETS TO THE RITZ

From Origins to Fashion's Pinnacle: The Ascent of Jeans

Who would have thought that an item designed for the working class would become the iconic symbol of modern fashion? From Levi's to Versace, jeans have conquered both the streets and the most elite catwalks.

Step into Jeans, from the Streets to the Ritz, a journey that takes you from the humble beginnings of denim to its coronation as the standout garment of the 20th and 21st centuries. Discover how it transitioned from a symbol of masculinity to one of female empowerment, witnessing progress and becoming a pillar of modernity. Delve into its variations, its impact on film, music, fashion, and its commitment to a sustainable future.

More than just an exhibition, this is an experience that celebrates the versatility and grandeur of jeans, the garment that, as Yves Saint Laurent once said, rightfully took the Ritz.

Don't miss this fascinating odyssey of jeans. From 24th November 2023 to 17th March 2024, in the Temporary Exhibition Room of the Museo del Traje. Free entry subject to capacity.

At ¡Ánimo, valiente!, we join this celebration and invite you to be a part of this legacy! Explore our special collaboration and immerse yourself in the denim revolution.

Led by: Col·lecció Antoni de Montpalau

Curated by: Josep Casamartina i Parassols and Ismael Núñez Muñoz

Photographies: Álvaro Tomé

Coordination: María del Mar Belver

Organised by: Museo del Traje

In collaboration with: Jeanologia, Evlox, and MRôlo

VIDEO

A little virtual visit to whet your appetite...

PRESS

Here you will find some articles published in different media on this topic.

We cannot embed the automatic translations directly on the website, but we provide links to them. Although they are not always perfect, they will give you a general idea of the content.

La Vanguardia ~ Five reasons to visit the exhibition 'Jeans, from the street to the Ritz' ~ ORIGINAL SOURCE

Telva ~ Jeanologia, this is the Valencian company that makes sustainable jeans for Chanel, Levi's or Zara ~ ORIGINAL SOURCE

La Vanguardia ~ 'Jeans, from the street to the Ritz', a journey with a sustainable soul through the history of the denim ~ ORIGINAL SOURCE

revista PLÁCET ~ The Costume Museum traces the history of denim fashion in a documented exhibition ~ ORIGINAL SOURCE

Gratacós ~ Jeans, from the street to the Ritz ~ ORIGINAL SOURCE

Madridiario ~ 'Jeans, from the street to the Ritz': a journey through the history of denim fabric ~ ORIGINAL SOURCE

Modaes ~ The Costume Museum revives the history of jeans ~ ORIGINAL SOURCE

ARA.cat ~ What is the clothing item worn by both workers and clients at the Ritz? ~ ORIGINAL SOURCE

Levante ~ Jeans, from the street to luxury ~ ORIGINAL SOURCE

Ediciones Sibila ~ Jeanologia collaborates with the new exhibition 'Jeans from the street to the Ritz' that can be seen at the Madrid Costume Museum from November 24 to March 17, 2024 ~ ORIGINAL SOURCE

Vanitatis | El Confidencial ~ 'Jeans, from the street to the Ritz': the exhibition that pays tribute to denim fabric, from within ~ ORIGINAL SOURCE

Fashion Network ~ 'Jeans, from the street to the Ritz', a journey with a sustainable soul through the history of the cowboy ~ ORIGINAL SOURCE

Diario Vasco ~ The journey through time of the most global garment ~ ORIGINAL SOURCE

Canarias7 ~ The Costume Museum reviews the evolution of jeans throughout history ~ ORIGINAL

TimeOut ~ A new free exhibition arrives to discover the history of one of the most famous fabrics in the world ~ ORIGINAL SOURCE

IMAGES

E·Play, jacket and trousers set, 1990s. Donation by Isabel de Pedro, Fundació Antoni de Montpalau | Versace Jeans Couture, blazer and trousers, 2000s. Donation by Isabel de Pedro, Fundació Antoni de Montpalau | D&G Dolce & Gabbana, trousers, 1990s. Donation by Caparrós Sanahuja Family, Fundació Antoni de Montpalau | Desigual by Lacroix, coat, 2010s. Donation by Peter Oertwig, Fundació Antoni de Montpalau | Love Mee 1004, skirt made from customised opened Levi’s 501, purchased in New York in 1970. Donation by Elvira Gaspar Farreras, Fundació Antoni de Montpalau | Photography: Álvaro Tomé

Denim Research for Liberto, dress, circa 2018. Fundació Antoni de Montpalau | Calvin Klein Jeans, dress, 2010s. Fundació Antoni de Montpalau | Kenzo Jeans, dress and jacket, circa 1986. Donation by Caparrós Sanahuja Family, Fundació Antoni de Montpalau | Desigual, dress made from recycled denim garments, circa 1984-1990. Fundació Antoni de Montpalau | Desigual, jacket made from recycled Levi’s garments, 1984 / 2012. Donation by Desigual, Fundació Antoni de Montpalau | Photography: Álvaro Tomé

Christian Lacroix Jeans, outfit, 2000s. Fundació Antoni de Montpalau | Christian Lacroix Jeans, jacket and trousers, FW 2003-2004. Fundació Antoni de Montpalau | Christian Lacroix Jeans, jacket and trousers, 2000s. Fundació Antoni de Montpalau | Christian Lacroix Jeans blazer and maxiskirt, circa 1996-1999. Donation by Edith Llistosella, Fundació Antoni de Montpalau | Photography: Álvaro Tomé

Biscote basic, dungarees, circa 1980. Donation by Isabel de Pedro, Fundació Antoni de Montpalau | Closed Marithé & François Girbaud, dungarees, 1990s. Donation by Isabel de Pedro, Fundació Antoni de Montpalau | Chevignon, jacket and Fiorucci, trousers, 1980s. Donation by Isabel de Pedro, Fundació Antoni de Montpalau | Photography: Álvaro Tomé

Christian Lacroix Jeans, jacket, trousers and bag, circa 1996-2002. Fundació Antoni de Montpalau | Isabel de Pedro, Cuba outfit, SS 2006. Donation by Isabel de Pedro, Fundació Antoni de Montpalau | Plein Sud Jeans, outfit, 2000s. Donation by Isabel de Pedro, Fundació Antoni de Montpalau | Christian Lacroix Jeans, jacket, skirt and bag, FW, 2003-2004. Fundació Antoni de Montpalau | Photography: Álvaro Tomé

Gianfranco Ferré, jacket and trousers, 2000s. Fundació Antoni de Montpalau | Diessel, jacket and trousers, 2000s. Donation by Isabel de Pedro, Fundació Antoni de Montpalau | Alexander McQueen, suit, 2000s. Donation by Isabel de Pedro, Fundació Antoni de Montpalau | Kenzo Jeans, suit, 2000s. Donation by Isabel de Pedro, Fundació Antoni de Montpalau | Photography: Álvaro Tomé

Y's Yohji Yamamoto, skirt, 1990s. Donation by Isabel de Pedro, Fundació Antoni de Montpalau | Roberto Cavalli for Just Cavalli, suit, 2000s. Donation by Isabel de Pedro, Fundació Antoni de Montpalau | Isabel de Pedro, Gaudí outfit, SS 2003. Donation by Isabel de Pedro, Fundació Antoni de Montpalau | Jean Paul Gaultier for Levi's, jacket, SS 2010 and Jean Paul Gaultier Jean's, trousers, 2000s. Donation by Isabel de Pedro, Fundació Antoni de Montpalau | Photography: Álvaro Tomé

Atsuro Tayama, jacket, 2000s. Donation by Isabel de Pedro, Fundació Antoni de Montpalau | Roberto Cavalli, trousers, FW 1994-1995. Donation by Caparrós Sanahuja Family, Fundació Antoni de Montpalau | Emporio Armani, dress, 1980s. Donation by Caparrós Sanahuja Family, Fundació Antoni de Montpalau | Marc Jacobs, jacket, 2000s / Roberto Cavalli for Just Cavalli, trousers, 1990s. Donation by Isabel de Pedro, Fundació Antoni de Montpalau | Christian Lacroix, waistcoat, 2000s / Francis Montesinos, trousers, 1990s. Donation by Peter Oertwig, Fundació Antoni de Montpalau | Photography: Álvaro Tomé

Jeanologia, kimono and skirt, 2013. Jeanologia Collection | Photo: Álvaro Tomé

Jeanologia, trousers decorated with laser technology, circa 2019. Jeanologia Collection | Photography: Álvaro Tomé

Trip Difusión (Sol Monge), jumpsuit, 1980s. Donation by Caparrós Sanahuja Family, Fundació Antoni de Montpalau | Mr. Cat by Isabel de Pedro, suit, 1990. Donation by Isabel de Pedro, Fundació Antoni de Montpalau | Mila and Tucho Balado for A Quarter to Four «Jeans», jacket and trousers, 1980s. Donation by Caparrós Sanahuja Family, Fundació Antoni de Montpalau | Mr. Cat by Isabel de Pedro, jacket, 1990 and trousers 1980s. Donation by Isabel de Pedro, Fundació Antoni de Montpalau | Photography: Álvaro Tomé

Mila and Tucho Balado for A Quarter to Four, jacket, circa 1979-1980 / Mr. Cat, trousers, 1980s | Lois (design by Paco Sifre), dress, 2003. Fundació Antoni de Montpalau | Lois (design by Paco Sifre), trench coat, 1997. Fundació Antoni de Montpalau | Lois (design by Paco Sifre), trousers, 1990s. Private collection Paco Sifre | Lois (design by Paco Sifre), trousers, circa 1999-2000. Fundació Antoni de Montpalau | Photography: Álvaro Tomé

Bibian Blue, dress with screen prints from Annexia Tshirts, 2023. Donation by Bibian Blue, Fundació Antoni de Montpalau | Photography: Álvaro Tomé

¡Ánimo, valiente!, dress, 2018. Donation by ¡Ánimo, valiente!, Fundació Antoni de Montpalau | ¡Ánimo, valiente!, trousers and hood, 2023. ¡Ánimo, valiente! Collection | Photography: Álvaro Tomé

Marques'Almeida x Topshop, dress, SS 2014. Fundació Antoni de Montpalau | Marques'Almeida, dress, SS 2017. Fundació Antoni de Montpalau | Photography: Álvaro Tomé

Isabel de Pedro, China suit, FW 2005-2006. Donation by Isabel de Pedro, Fundació Antoni de Montpalau | Francis Montesinos for Montesinos Alama, suit, 2000s. Fundació Antoni de Montpalau | Paco Rabanne, jacket and trousers, 2000s. Fundació Antoni de Montpalau | Burberry Blue Label, dress, 2000s. Donation by Ana Muñoz Sánchez, Fundació Antoni de Montpalau | Photography: Álvaro Tomé

Kenzo Jeans, jacket, blouse and trousers, circa 1986. Donation by Caparrós Sanahuja Family, Fundació Antoni de Montpalau | Gloria Vanderbilt, dress, 1980s. Fundació Antoni de Montpalau | Dolce & Gabbana, suit, 1990s. Donation by Isabel de Pedro, Fundació Antoni de Montpalau | Rocco Barrocco, trench coat and trousers, 1970s. Donation by Coqui Malagrida Pons de Cors, Fundació Antoni de Montpalau | Photography: Álvaro Tomé

Estanislao, dress, 2023. Donation by Estanislao Solsona, Fundació Antoni de Montpalau | Photography: Álvaro Tomé

Gori de Palma, waistcoat and skirt, 2023. Donation by Gori de Palma, Fundació Antoni de Montpalau | Photography: Álvaro Tomé

Henry Duarte, trousers, 2010s. Jeanologia | Replay, trousers, 1900s. Donation by Isabel de Pedro, Fundació Antoni de Montpalau | Vivienne Westwood Anglomania for Lee, dress, 2010. Fundació Antoni de Montpalau | Isabel de Pedro, R'N'R, FW 2010-2011. Donation by Isabel de Pedro, Fundació Antoni de Montpalau | Photography: Álvaro Tomé

"JEANS, from the streets to the Ritz" | Temporary Exhibition at the Museo del Traje in Madrid | 24 November 2023 - 17 March 2024 | Photography: Fco. Javier Maza Domingo