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THE HOME OF REPURPOSING


JEANS, FROM THE STREETS TO THE RITZ

From Origins to Fashion's Pinnacle: The Ascent of Jeans


Who would have thought that an item designed for the working class would become the iconic symbol of modern fashion? From Levi's to Versace, jeans have conquered both the streets and the most elite catwalks.


Step into Jeans, from the Streets to the Ritz, a journey that takes you from the humble beginnings of denim to its coronation as the standout garment of the 20th and 21st centuries. Discover how it transitioned from a symbol of masculinity to one of female empowerment, witnessing progress and becoming a pillar of modernity. Delve into its variations, its impact on film, music, fashion, and its commitment to a sustainable future.


More than just an exhibition, this is an experience that celebrates the versatility and grandeur of jeans, the garment that, as Yves Saint Laurent once said, rightfully took the Ritz.


Don't miss this fascinating odyssey of jeans. From 24th November 2023 to 17th March 2024, in the Temporary Exhibition Room of the Museo del Traje. Free entry subject to capacity.


At ¡Ánimo, valiente!, we join this celebration and invite you to be a part of this legacy! Explore our special collaboration and immerse yourself in the denim revolution.



Led by: Col·lecció Antoni de Montpalau

Curated by: Josep Casamartina i Parassols and Ismael Núñez Muñoz

Photographies: Álvaro Tomé

Coordination: María del Mar Belver

Organised by: Museo del Traje

In collaboration with: Jeanologia, Evlox, and MRôlo



VIDEO


A little virtual visit to whet your appetite...

THE BOOK


Did you know that a book has been published about this exhibition, featuring photographs of the outfits and texts detailing the history and specifics of this iconic garment?


As AV, we have also written a significant part of it, along with Christian Lacroix, Jose María Rovira, and the exhibition curators Josep Casamartina i Parassols and Ismael Muñoz.


Email us at info@animovaliente.com to get your copy before they run out.

PRESS + TV + RADIO


Enjoy here some of the articles, videos and other content that has been published regarding the exhibition in different media.


Browse through the different sections that we show you below and enjoy them peacefully without having to leave our website:



MORE PRESS


Here you will find some articles published in different media on this topic.


We cannot embed the automatic translations directly on the website, but we provide links to them. Although they are not always perfect, they will give you a general idea of the content.

 







  • Madridiario ~ 'Jeans, from the street to the Ritz': a journey through the history of denim fabric ~ ORIGINAL SOURCE














IMAGES



DETAILS


STARTS: 24th November, 2023

ENDS: 17th March, 2024

EVENT CATEGORY: Exhibition

LOCATION: Museo del Traje: Av. Juan de Herrera, 2, 28040 Madrid
Temporary Exhibition Room, ground floor.

PHONE: +34 91 550 47 00

PÁGINA WEB: https://www.culturaydeporte.gob.es/mtraje/en/exposicion/temporales/2023/jeans.html

OPENING HOURS: Monday – Saturday: 09:20am – 7pm | Sundays: 10am – 3pm

TRANSPORT: EMT bus: 46 / 83 / 133 / F / G/ I / U | Madrid Metro: Ciudad Universitaria Line 6 – Moncloa Lines 3 and 6.