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Nothing is lost, nothing is created, EVERYTHING is transformed.

Hey, you.

Yeah, you, the one on the other side of the screen.

Ready for a wild ride?

Ready to slide down the rabbit hole and see what's on the other side?

Excellent, let's get to it.


Does that ring a bell?

Probably not. And that's okay.

He was a smart guy who came up with a phrase that echoes in our heads:

"Nothing is lost, nothing is created, EVERYTHING is transformed."

And that, dear reader, is what we like to call: our compass.

We want to talk to you about fashion.

But forget about the boring and repetitive fashion that's always asking for more, more, more.

And definitely forget about that fashion that banishes garments to oblivion after a single outing into the outside world.

We're here to tell you that it's totally alright to wear it on repeat.

Rocking that favorite piece of yours, over and over again. Because clothes aren't just for one season or one occasion; they can be your personal stamp, your ongoing statement.

We're going to talk to you about fashion that rises from its ashes.


Look at your wardrobe.

Come on, really, look.

See that mountain of clothes piling up?

There are some pieces you maybe haven't touched since time immemorial.

But, you know what?

They're not rubbish. They're treasures.

They are rough diamonds.

Diamonds waiting to be cut and transformed.

Now, you might be one of those who think fashion is a bore.

You get up, put on the first thing you find, and that's it.

But here's a thought for you:

that t-shirt you picked blindly this morning, those jeans that fit you like a glove...

they're not just fabric and seams.

They're statements influenced by the industry.

But, wait a moment, what if you're one of those who live fashion?

One of those who meticulously select each piece they wear?

Well, let us tell you, this is absolutely for you.

We love that you care about your style.

We want you to look in the mirror and see more than a set of clothes.

We want you to take a gander in the mirror and see a reflection of self-love, a down payment on your own well-being.

We want you to see a message, a statement.

That you know that by choosing a garment, you're choosing sustainability, authenticity, and a piece with a unique story.

We want you to see a conscious decision you're making about where you're spending your money, and how, by supporting real sustainable fashion, you're also taking care of your health (because remember, a cleaner environment translates to a healthier you).

Whether you're a fashion dunce or a top-notch fashionista, there's a place for you here.

We're all making statements with our clothes, whether we want to or not.

So, how about we start making ones that really carry weight?

Are you in or are you out?

So you see, it's impossible to escape fashion.

But what you can do is decide how you relate to it.

You can choose garments that aren't just a style statement, but also a declaration of your values for the environment and for yourself.

And that's just what we do here.

We recover and transform garments (especially jeans), breathe new life into them, give them a new personality.

We break schemes, we break molds.

Because we don't give a damn what others think.

And on top of that, we teach you how you can transform any garment yourself through our training.

Because we believe in more conscious, ethical fashion.

We believe in repurposing, in transforming.

We believe in giving a million chances to that garment you love so much because it makes you feel good.

And honestly, there's nothing cooler than being authentic.

And we have a feeling that you believe it too.


Back in 2014, we kicked this gig into gear with the pedal to the metal and our sights in the rearview mirror.

We began reusing and transforming denim garments, not to follow the herd, but to lead a fashion revolution.

A conscious revolution.

And look at us: We made it.

We weren't content to follow the highway, we decided to take the road less travelled.

We created and sold garments for those who are sick and tired of being one of the crowd.

And yes, in 2022 we decided to share our know-how and launched our own training on recovery and transformation of all kinds of garments.

Because knowledge, like clothing, should be not only shared but also recovered and transformed.

Ready to jump on this crazy wagon?

Subscribe to our newsletter and discover a world of recovery, transformation, fashion, evolution and much more (if you dare)

On even days of the month, we send you an email that will turn your view of fashion upside down, and hey, maybe even your view of life in general.

Something that will make you sweat, cry, laugh and even get a bit angry.

But only if you're ready to challenge the conventional.

Only if you dare to repurpose and transform yourself.


Some unsolicited comments:

In love with this ❤

Good morning,

Cracking post. Totally agree and spot on.


Fantastic tribute to jeans. I'm actually working on deconstructing any denim piece that enters my wardrobe to the limit.

You can see it on my instagram


Hugs ❤❤❤❤



We're not begging you to join us.

This is your moment, the decision is in your hands.

If you want to be part of the brave who decide to repurpose and transform their view of fashion, of the world, then go ahead.

If not, relax, we're moving forward, with or without you.

And so you see what we're talking about, take a look at some subjects of our previous newsletters:

- What makes a man.

- How to build your own firmament.

- Basics to begin.

- Never shut up.

- Technology eats us, digests us and vomits us out.

- Here’s your alternative reality.

- Learn what you want.

- Resist with lots of love.

- Make your creativity exquisite.

- An anniversary that makes you smile.

- You weren’t told this…

- How to be a fashion designer without going to fashion school.

- 10 reasons why you should be a fashion designer.

- Nails and teeth.

- The art of murder.

- We are cheating you.

- How and why should something be improved?

- Go ahead this way.

- Gold doesn’t always gleam.

- Why we hate fast fashion.

- When sustainable fashion does more harm than good.

- Do you work or hang out?

- Why designing menswear is “more interesting”.

- We women will soon rule fashion again.

- A f*cking banshee.

- We should all be…

- Are we living in a man’s world?

- Work for free.

- Change the game, be the elite.

- How to make the most of a feeling.

- Don’t give a damn: living life on your own terms.

- Find out the secret.

- Why can’t giraffes dance salsa?

- The avocado that completely changed a life!

- Have you ever tried knitting a cloud?

- Warning! This email could ruin your dreams (and that’s exactly what you want).

- A mind-blowing journey through the space-time of sustainable fashion!

- Stop! The secret hidden in avocados could change your career (and it's no joke).

- Your IMMINENT professional future.

- A snail, a mortadella sandwich, and the art of transgression.

- The unexpected hero in the epic of life.

- NBA hero shows us how to reach REAL success (and no, it's not about winning).

Every 48 hours, we send a dose of change to your inbox.

Miss a dose, miss a chance for change in your life.