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They're the sartorial equivalent of the love of your life.

Reliable. Trustworthy.

Always there on a rainy day and they’ve always got your back (or bum) when you’re struggling to think of an outfit to wear.

The kind of love that if you ever give up on, you'll spend your rest of your life pining after it, wondering what went wrong and regretting the mistakes you made.

Jeans work for everyone, anyone at any age can put on a pair and won't feel too young or too old; all depending on the cut you go for.

They work for almost every occasion when styled correctly. They provide the ultimate foundation from day-to-night outfits. And, with spring approaching, they provide the perfect go-to for transitioning into warmer months.

Who even needs any other item of clothing in their wardrobe when you've got a solid collection of jeans and some nice tops?

We're not going to pretend ¡Ánimo, valiente! is a brand about new ways to wear jeans, as we are nowhere near that daring.

For us, the whole point of jeans is that they’re effortless and they fit into your wardrobe.

You wear them because you know they look good, and you don’t have to even think about trying to look good.

For spring, for example, it's very likely your uniform is going to be all about slogan T-shirts and jeans, a totally perfect combination for almost any occasion that couldn't feel more you.

So here’s our request:

Don't say goodbye to them.

Don't throw them away like a rag.

They've been your best friend during memorable stages of your life.

They've accompanied you on your way. On that first time around.

They've helped you solve more than one problem.

You've wrung them out, cut them, dyed them, crushed them, patched them up...

They do not deserve it.


¡Ánimo, valiente!

... is not just a song by the group León Benavente. ¡Ánimo, valiente! is also a coincidence: a fashion brand born under the pretext of a commission that was never materialized; those for which there is no budget, those that sharpen your wits.

Behind the name of the song and the fabrics we find Succubus. She is at the helm, at the machines and she is everywhere behind the scenes. She is a creatologist who trained for this world of fabrics at m.CLASS moda centro, but she has always combined scissors with a camera. She started her journey in the Converse design team and from there she hasn't stopped. She has continued training in moulage, alongside people like Jose Carlos Herrera and Javier Martín Galán. She has a master's degree in Fashion Business Management from LCI Barcelona (formerly Felicidad Duce). She was part of the technical finishing and quality control team at Boris Bidjan Saberi. She manages mil esquinas, a space where great professionals give training courses... And she gets into all sorts of trouble, whenever she can find it.

(Click here and check out her LinkedIn profile).

Since 2014, she has run this repurposed denim brand, making pieces by hand, giving new life to discarded garments that even managed to attract attention at the COP21 in Paris. ¡Ánimo, valiente! makes exclusive pieces, in a transparent way, giving them a whole new lifetime... and many more to come



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