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Established in 2014.

Reborn in 2̶0̶2̶0̶ 2021.


They're the sartorial equivalent of the love of your life.

Reliable. Trustworthy.

Always there on a rainy day and has your back (or bum) when you’re struggling to think of an outfit to wear.

The kind of love that if you ever give up on, you'll spend your rest of your life pining after it, wondering what went wrong and regretting the mistakes you made.

Jeans work for everyone, anyone at any age can put on a pair and won't feel too young or too old; all depending on the cut you go for.

They work for almost all occasions when styled correctly. They provide the ultimate foundation from day-to-night outfits. And, with spring approaches, they provide the perfect go-to for transitioning into warmer months.

Who even needs any other items of clothing in your wardrobe when you've got a solid collection of jeans and some nice tops?

We're not going to pretend ¡Ánimo, valiente! is a brand about new ways to wear denim, as we’re not nearly nervy for that.

For us, the whole point of denim is that it's effortless and fits into your wardrobe.

You wear them because you know they look good, and you don’t have to even think about trying to make to look good.

For spring, for example, it's very probable your uniform is going to be all about slogan T-shirts and jeans, a totally perfect combination for almost any occasion that couldn't feel more you.

So here’s our request:

Don't say goodbye to them.

Don't throw them away like a rag.

They've been your best friend during memorable stages of your life.

They've accompanied you on your way. In that first time around.

They've helped you solve more than one problem.

You've crushed them, cut, dyed, crushed, patched...

They do not deserve it.


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